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Jaguar Land Rover hits record sales

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The UK’s largest carmaker says it hit record sales in 2017 even with the first drop in six years in demand for new cars across Britain.

According to Jaguar Land Rover (JLR), 178,601 Jaguars were sold last year, which is a rise of 20% from the year before. Land Rover sales grew 2% to 442,508. Sales have more than tripled since 2009 and this news marks the seventh successive year of growth.

This is even more remarkable given the decline in demand for new cars across the UK in 2017, the first drop in over half a decade.

China was the most important region for the company, with sales reaching 146,399, up 23% year-on-year. This, along with growing demand in the US, has provided a safety net against the uncertainty of the UK’s position in the EU and Brexit.

JLR’s Sales Director, Andy Goss, said that though sales targets were delivered, the company still “[faces] tough times in key markets such as the UK”, particularly given the tax hit on diesel.

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