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Lidl leapfrogs Waitrose in UK supermarket league

Lidl
Lidl has beaten Waitrose into seventh place in the UK supermarket rankings, dominated as usual by Tesco.

The German discounter has achieved 5.2% of the Kantar Worldpanel market share, up from 4.5% this time last year – beating Waitrose, which remained static on 5.1%. The latest rankings are:

  1. Tesco
  2. Sainsbury’s
  3. Asda
  4. Morrisons
  5. Aldi
  6. The Co-operative
  7. Lidl
  8. Waitrose
  9. Iceland
  10. Ocado

“There is good news for the UK’s largest retailers, as the recovery which has so far defined 2017 continues apace,” explained Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel. “All four of Britain’s biggest grocers managed to grow sales for the fifth consecutive period, a run of collective success not seen since 2013.

“However, this welcome period of sustained growth hasn’t been enough to entirely offset pressure from the discounters: the big four now account for just 69.3% of the UK grocery market – down from 76.3% five years ago – and that looks set to fall further in the coming months.”

The latest data covers a 12-week period ending 13 August, with 10 million households visiting Lidl to stock up on alcohol and fresh produce in particular.

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