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Nokia relaunches iconic 3310

Nokia_3310_range

The mobile phone market has thrived on innovation and newness for the past 20 years – but Nokia’s latest model aims to capitalise on anti-smartphone sentiment.

The brand, now owned by HMD, is re-imagining its landmark 3310 handset complete with Snake, retro levels of internet access – and battery that’s good for a full month of standby.

The reboot comes as Nokia launches three new smartphones at Mobile World Congress: the Nokia 6, Nokia 5 and Nokia 3

“Consumers today are seeking relationships with brands that they can trust,” explained Pekka Rantala, Chief Marketing Officer of HMD Global. “The Nokia brand has over 150 years of heritage giving it an authentic, differentiating experience which we are proud to introduce to a new generation of fans.

“Our new Android Nokia smartphone portfolio, together with the return of the iconic Nokia 3310, is a real statement of our ambition and commitment to honouring the hallmarks of a true Nokia phone experience.”

The new/old handset is expected to retail at €49.

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