,

The price of your next MacBook just went up

macbook
Brexit Bad Apple bites back at consumers

British consumers got bitten by Brexit as Apple quietly raised the cost of some of its products in the U.K. by 20 percent.

The computer-maker overnight began charging £2,999 ($3,650) for its “Mac Pro” desktop machine, the latest blow to shoppers after the decision to leave the European Union sent the pound sliding to a three-decade low.

The price hikes came days after supermarket giant Tesco battled with supplier Unilever over the cost of goods in “Marmitegate” and Microsoft also yanked prices. With inflation already accelerating at the fastest in two years, price pressures are likely to mount.

Separately, Electrolux Chief Executive Officer  Jonas Samuelson said he needs to “compensate by raising prices” by up to 10 percent. British Airways owner IAG also cut its earnings outlook for the second time since the Brexit vote in part because of sterling.

Highlighting the concerns for the economy, separate reports from Gfk, YouGov and Asda all showed consumer confidence falling and household spending power weakening as inflation accelerates. That’s a test for the Bank of England as its officials prepare to meet next week with traders not expecting an interest-rate cut.

(Bloomberg)

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *