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Virgin Trains to auction first class seats via app

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East Coast train line operator Virgin Trains is to allow passengers to bid for first class tickets via a smartphone app, in a move it describes as a global first.

The Seatfrog app will enable passengers to bid for upgrades up to 30 minutes before departure, with upgrades potentially costing as little as £5, according to the operator.

“We have a strong record of innovating for the benefit of our customers and we are really excited to be partnering with Seatfrog to offer customers more opportunities to experience first class,” said Suzanne Donnelly, commercial director at Virgin Trains on the east coast.

“Our innovative partnership with Seatfrog means passengers can get last minute upgrades to first class seats from as little as £5 and there are real deals to be had. Plus, the live bidding element means you can decide at the last minute if you fancy treating yourself and, if you do, bidding to bag a bargain is great way to go about it.”

Seatfrog is available on Android and iOS, and the company has offices in London, Sydney and Tokyo. Its CEO, Iain Griffin, said that “modern travel is full of rules and regulations that can make getting to our final destination a frustrating experience.

“Everyone loves an upgrade, but the excitement of it and the ability to just change your mind at the last minute is suffering because of the many complicated processes that exist today. Seatfrog is giving passengers the power to upgrade easily and transparently, in the palm of their hand.

“Plus, because we are firm believers that it should never be too late to change your mind, you can upgrade right up to 30 minutes before you go. We’re delighted to be bringing Seatfrog to Virgin Trains’ passengers and to be helping more people than ever to enjoy the perks of First with zero hassle.”

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